Little's Coffee goes 100% recyclable with new look

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Little’s has revealed a new look for its flavoured instant coffee range, along with new fully recyclable packaging.

The refreshed range will be rolled out nationwide from this month and the company is the first instant coffee brand in the UK to go completely plastic-free, thanks to its new aluminium lids and 50g glass jars (rrp £2.99 / 25 serviongs per jar).

Will Little, Little’s co-founder, said: “Our flavoured instant coffee is made using smooth, 100% Arabica beans, gently infused with high-quality flavours from ingredients we love. We’ve spent decades perfecting our flavoured coffee recipes to ensure they deliver on taste and so wanted our branding to more effectively communicate the premium and innovative nature of our products.

“Creatively we wanted to own a unique and attention-grabbing visual within the coffee category and inject our personality into what’s predominately a very traditional space. We’ve used strong, classic typography and assigned a pattern and a simple colour palette to each flavour to achieve this, and also bring stronger differentiation between our products.”

Little’s Coffee is made using 100% Arabica beans and comes in 13 flavours, including: French Vanilla, Rich Hazelnut, Chocolate Caramel, Island Coconut, Irish Cream, Gingerbread Cookie, Café Amaretto, Chocolate Chai,Swiss Chocolate, Maple Walnut, Havana Rum, Chocolate Orange and Cardamom Bun.

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