The Lambrini brand is being extended into cider with Lambrini Cider, available in forest fruits, summer fruits and pear & apple styles.
Halewood International is aiming the lines squarely at women as it believes they have not been targeted fully in the cider market to date.
The cider will be available from September 28, in 75cl bottles and 4x330ml packs. TV advertising will follow.
rrp: £2.49, 75cl; £4.99, 4x330ml multipack
tel: 0151 480 8800