Kettle has signed a sponsorship deal with ITV to support weekend food show James Martin’s Saturday Morning.
Launched on 9 November, Kettle will be promoted alongside the programme through 10 foodie creatives running at the start and end of each ad break.
The adverts are designed to showcase Kettle’s use of chef-created seasoning and commitment to real food ingredients. The sponsorship deal will include images of the brand’s complete range of chips as well as new product launches rolling out in 2020.
Kizzy Beckett, senior brand manager at Kettle, said: “This is an incredibly exciting sponsorship for the Kettle brand. We have always been committed to sourcing real ingredients when developing our seasonings, an ethos which aligns perfectly to the programme.
“We can’t wait to share Saturday mornings with the nation, keeping consumers up to date with the many exciting new product launches we have coming throughout next year.”
James Martin’s Saturday Morning show sees the popular chef help kick off the weekend with a host of inspirational recipes alongside big-name chefs and guests from the world of entertainment, food and sport.