Kettle is running an on-pack promotion offering consumers the chance to win experiences with Virgin Experience Days.
The Real Food Experience promotion will launch on 4 March across the brand’s single serve 40g bags, price-marked packs and multi-packs, and run until 31 July.
Shoppers will be given the chance to win experiences such as cookery classes, an afternoon tea for two at Café Rouge, champagne reception for two at The Shard and wine tasting for two.
Those who enter the promotion will also reviece a 20% discount code to be used on the Virgin Experience Days website until the end of September.
Sarah Beck, channel manager for Kettle Foods, said: “This on pack promotion is value-adding for consumers, with great on shelf stand out and a compelling, generous prize from a household brand – Virgin Experience Days. In the impulse channel we saw great results from our on pack promotion last year and we are confident this will see similar success.”
Liam Howard Jones, head of marketing at Virgin Experience Days, added “We’re delighted to be partnering with Kettle Chips on the Real Food Experience campaign. We know people want to invest more time together enjoying new experiences, so we’re sure the competition to win great foodie experiences, including cookery master-classes, tastings and meals out, will be a big incentive in Kettle Chips’ campaign.”