Imperial Tobacco has extended its Player’s brand family with the launch of Player’s Red Volume Tobacco.
Player’s Red Volume Tobacco uses “volume-boosting technology” to offer adult smokers more value for their money.
Imperial Tobacco brand portfolio manager Emma Stew said: “Player’s Red Volume Tobacco will appeal to a wide range of adult smokers, from those who roll their own to those who use a cigarette maker. The volume-boosting technology works in conjunction with our new tobacco blend to provide consumers with even more tobacco for their money.”
Player’s Red Volume Tobacco is available in three sizes: an 8g trial pack, 20g pouch plus a 50g can at rrps of £2.59, £6.52 (both including papers) and £16.20 respectively. Pricemarked packs are available while stocks last.
Player’s cigarettes were launched in 2012 and the range also includes a capsule cigarette variant.