Henry Westons is relaunching its Mulled Cider variant in time for the winter season.
Henry Westons Mulled Cider, available from now until January, is blended with cinnamon and mulled spices, with an abv of 4%. The product is ready-to-drink and need only be warmed before serving.
The Mulled Cider comes in a 2.25L bag-in-box which will keep for six weeks once opened, so single serves can be poured without consumer concern for waste.
Tim Williams, brand manager for Henry Westons, said: “Westons Cider first launched Mulled Cider in the on-trade in 2012, and each year the product is more and more successful. We know that sales this year will be strong, with the pre-season forecasts already ahead of last year’s sales.
“According to Mintel data, 56% of consumer will drink cider at least once a month throughout the winter, which shows that licensees and retailers need to ensure they have a strong range of seasonal ciders such as Mulled Cider, to respond to that increasing consumer demand.”