Heinz soup launches in microwaveable pots

  • Print
  • Share
  • Comment
  • Save

Kraft Heinz has unveiled a new microwaveable pot format for two of its most popular Heinz soups.

Available in Cream of Tomato and Vegetable flavours, the new pots come in three sizes (280g, 355g and 490g) and are designed to drive sales in the on-the-go category (rrp 99p, £1.19 and £1.39 respectively).

With each pot containing one of your five a day and no artificial flavours or preservatives, the new Heinz Soup pots are sealed with aluminium foil to lock in freshness and a plastic closing lid. All packaging is 100% recyclable and features an on-pack recycling label.

Asmita Singh, senior brand manager for Heinz Soup, said: “Our brand-new, convenient pot format will revolutionise the way consumers can indulge in some of our best loved soup flavours. Simple to prepare and easy to consume, Heinz Soup can now be enjoyed on the go and within a matter of minutes. We know the category like nobody else, and our brand and our heritage ensures that we can deliver genuinely credible innovation to the category.

“The launch follows on from the success of Kraft Heinz Snap Pot format within our Beans and Pasta ranges, which have performed well since launch with more than £10m sales in first year - assisting Heinz Beanz value growth of +11%. The launch will satisfy consumer demand for handy mealtime solutions.”

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Heinz Soup Microwaveable Pots
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

FOLLOW US