Hawkes has announced the launch of a new rosé cider range.
Doom & Bloom (4% abv) is made with a mix of Gala, Braeburn and Pink Lady apples that are co-fermented with strawberry and rhubarb.
Hawkes founder Simon Wright said: “Hawkes is constantly on a mission to innovate and expand people’s perceptions of cider. The rosé trend has exploded in the US market over the last few years, so it made sense to us to experiment by bringing this delicious flavour to cider drinkers too. We’re tireless in our mission to push the boundaries of craft cider, challenging the norms and creating new and exciting products for our customers.”
Doom & Bloom will initially launch across the off-trade later this year, with an rrp of £5.50 (4 x 33ml cans).