The Haribo Big Bag Tour, which invites people to experience what it might be like inside the brand’s top selling treats; Starmix, Tangfastics and Super Mix is back for a second year running.
Haribo’s larger than life replica bags, 30 times bigger than a standard pack, will tour a selection of family events this summer, stopping off at more destinations, including; Scotland, Nottinghamshire, Dorset, and Ireland.
Taking people on a sensory journey that allows them to explore the mix within the Starmix bag, individuals will find a light show of Haribo’s iconic shaped pieces – Heart Throbs, Friendship Rings, Goldbears, Cola Bottles and Fried Eggs – whizzing around the bag.
There will be bubbles inside the Tangfastics bag and squishy and smooth underfloor textures in the Super Mix bag.
Katy Clark, marketing manager at Haribo, says: “The Haribo Big Bag Tour proved really popular last year with thousands of people choosing to explore the mix of their favourite treats. We wanted to continue the campaign for a second year running, but build upon the success of 2013’s tour. By covering an increased number of destinations, with more days on the road even more people will be able to experience this sensory journey.”