Haribo Smurfs have been relaunched with a new addition, ahead of the animated movie ‘Smurfs: The Lost Village’, in cinemas 31 March 2017.
Haribo is introducing the Gargamel character in a sour cherry flavour to create the first sweet and sour Smurfs sharing bag.
Each bag will contain a selection of Smurf shaped jelly pieces including Grouchy, Brainy and Jokey in strawberry and raspberry flavours, and Smurfette in lemon and raspberry flavours.
Also new for 2017 and adding a new texture to the range, is the Haribo Chamallows Smurfs Family. The sharing pack contains a range of recognisable shapes including the Smurfs Mushroom house in vanilla and raspberry flavours.
Alison Satterthwaite, brand manager for Haribo Lead Brands said: “Haribo Smurfs has driven a great deal of excitement amongst consumers and retailers and continues to deliver consistently year-on-year. Just like the films and characters, Haribo Smurfs has benefitted from broad appeal and is a product that is loved by adults and children alike.
“Supported by the excitement generated by a new movie release, as well as a new flavour and product piece, HARIBO Smurfs is definitely a must stock treat for retailers and is perfect for consumers to share with friends and family”.
Haribo Smurfs is available in 12 x 160g sharing bag containing six portions price-marked at £1. Haribo Chamallows Smurfs Family is price-marked at £1 and available in 12 x 140g sharing bags.
For more details visit www.haribo.co.uk or contact the Haribo sales team on 01977 600266.