Haribo has relaunced its Minions range to include developed treats in line with Universal Pictures and Illumination Entertainment’s upcoming film, Minions.
The new range of Haribo Minions includes brand new formants and line extensions such as tangy Haribo Minions. Haribo Minions are also featured in three collectible bags, each pack containing a mixture of Minion shapes jelly and foam pieces in strawberry, apple, raspberry, cherry and blueberry flavours.
Haribo Minions and Tangy Minions are available now in a variety of pack formats including £1 pricemarked 180g bags, as well as new 80g, 50p pricemarked bags of Haribo Minions.
To drive further engagement, Haribo is hosting an on-pack competition to win official Minions merchandise, launching on May 5 and running until August 31. An integrated multi-channel campaign is also supporting the launch, running across TV, cinema, digital, social activity and publicity. Retailers can get further POS from their local Cash and Carry to help drive awareness.
Alison Ball, Haribo brand manager, license and events, said: “With the hype and interest behind the upcoming film Minions and a growing range of treats now available, there is no doubt that Haribo Minions and Tangy Minions will create a great deal of excitement amongst consumers and retailers alike!”