Haribo launches two new limited edition variants

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Haribo has launched new Frenzy Editions of its Haribo Starmix and Tangfastics variants.

Available to retailers now and for a limited time only, the new editions feature the existing, iconic pieces but in a range of all new tropical flavours and vibrant colours.

Frenzy Editions will be on shelves until December in a range of 160g, 200g, 215g and 220g sized bags, and will sit alongside standard Haribo Starmix and Tangfastics. The launch is supported by a multi-channel campaign including a five-second tag on to the Starmix TVC, video on-demand, PR, and huge social activation.

Lindsey Bevan, brand manager for Haribo Starmix and Tangfastics, said: “From a pink passionfruit flavoured fried egg through to a watermelon cola bottle there is a new and exciting experience for lovers of Starmix and Tangfastics in every Frenzy Editions bag. Consumers will certainly be intrigued.”

 

Readers' comments (9)

  • these are they most revolting things I have ever tasted ????

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  • Loving the tangfastic frenzy editon flavours :) they're all delish(except for the green mango flavoured crocs sadly)

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  • These Tangfastics are 100% better than the original, don't stop selling them! All of them, except the watermelon, taste amazing, I love them.

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  • I absolutely love these went to my local store today to buy more and was gutted to find they weren't there anymore BRING THEM BACK lolz I'm not a big fan of sweets but I loved these x x

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  • So so so so much nicer than the normal editions, keep them on the shelf's permanently.

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  • Loving these cant seem to find them already :( gutted

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  • I am loving the new harbio frenzy editions, they are so much better than the original they have more flavour. Please do not stop selling them! I'm currently trying to track some more down!!

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  • Literally just finished a packet! These are gorgeous and far nicer than the originals, I finished them in 2 minutes love em love em love em!!

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  • Just wondering where these limited frenzy edition haribos can be bought. My two girls would love them x

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