Go Ahead gets nutty and fruity new additions

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Pladis is expanding its Go Ahead healthier snacking range with the launch of two new cereal bars.

The first, Go Ahead Nutty Crunch, is a wholesome baked snack with a vanilla drizzle and is available in peanut or hazelnut variants. Both bars are sold in packs of six x 19.5g (rrp £2.29).

The second, Go Ahead Fruit & Nut Breaks is made with real fruit and nut pieces in two cereal bar variants: apricot & hazelnut; and almond, coconut & chia seed. Both are available in packs of five x 20g bars (rrp £1.99) and feature a dark chocolate base.

Launching in time for the ‘New Year, New You’ healthy eating agenda, the new additions each contain fewer than 100 calories and are a source of fibre. They are designed to target those looking for wholesome, low-calorie snacking options throughout the day.

Christopher Owen, marketing controller at Pladis UK & Ireland, said: “We’re excited to be launching not one, but two new Go Ahead ranges just in time for the key New Year sales period.

We’re really ramping up our presence in the better for you snacking category, targeting consumers looking to enjoy convenient, delicious snacks throughout the day. Our current portfolio typically appeals to those seeking morning sustenance, whereas the introduction of nutty crunch will target consumers looking for a ‘better for you’ pick me up.”

Both new Go Ahead ranges are being rolled out to independent retailers now and the product’s packaging can be recycled via Pladis’ partnership with Terracycle.

 

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  • Go Ahead New Fruit and Nut Breaks
  • Go Ahead New Nutty Crunch
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