Free webinar to deliver details of the soft drinks industry levy

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Retailers wholesalers and any stakeholders in the convenience and soft drinks sectors are invited to register for a free webinar from Britvic and Convenience Store explaining the background and the implications of the Soft Drinks Industry Levy, often referred to as the sugar tax.

The webinar is a video and slide presentation featuring industry experts and accessible via your PC or portable device. The presentations were recorded at the recent Britvic Soft Drinks Summit staged in partnership with Convenience Store and The Morning Advertiser, and speakers include Nigel Paine and Trystan Farnworth from Britvic, Carrie Longton, co-founder of Mumsnet, Charles Whitehead from HIM and Kiti Soininen from Mintel.

The 30-minute webinar includes background information to the levy, category updates on trends in soft drinks, best practice advice plus exclusive surveys and insight into shopper and family consumer attitudes to sugar content, and likely changes in behaviour once the levy is applied next year.

To view the webinar, which will go live on 29 June, you need to register your details in advance. This allows viewers to view the video content, access all the supporting material and interact with the webinar presentation.

To register, click on the link here.

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