Big Bear Confectionery is adding a new limited edition Ice Cream Favourites flavour into its Fox’s Glacier range of boiled sweets.
Available now, the new limited edition contains a mix of the nation’s favourite ice cream flavours. The sharing bags, which are on-shelf throughout the summer, contain four different flavours: Raspberry Ripple, Strawberry Cream, Rum & Raisin and Banana.
Andrew Ovens, marketing manager at Big Bear Confectionery, said: “We know that consumers are really passionate about limited edition ranges – they get excited about trying something new that won’t be available forever.
“Following the success of past limited edition products under the Fox’s brand, such as our Pop Bottle Favourites which included retro flavours like Dandelion and Burdock, we wanted to revisit the idea of childhood nostalgia. Nothing says British summertime like classic ice cream flavours, so we’re really confident this will take people back to happy summers gone by.”
The limited edition product follows strong sales for Fox’s previous summer limited editions in 2015 and 2016. The iconic Fox’s brand will celebrate its 100th anniversary in 2018.