Foster’s is launching two new spirit-flavoured beers, Spiced Rum and Classic Rum.
The new variants are the first flavours in the new ‘Foster’s Rocks’ brand extension and will be available from August, launching in time for the Bank Holiday weekend.
The products are inspired by 19thCentury Australian rum traders from New South Wales, who weathered storms to keep the supply of rum flowing. They are available in 440ml cans in packs of four (rrp £4.50) and 10 (rrp £11).
Martin Porter, off trade managing director at brand owner Heineken UK, said: “The launch of Foster’s Rocks follows the unprecedented success of Desperados, the original spirit flavoured beer. At Heineken, we know how to create innovation that has value for our customers.
“We already lead the market with spirit-flavoured beer, and with Foster’s Rocks, we anticipate expanding this category with a beer consumers want to be seen with.”