Scotland’s fastest growing cigarette brand (Nielsen June 2018), Kensitas Club, has announced the launch of its first rolling tobacco offering, arriving on shelf in August.
The new Kensitas Club Rolling Tobacco will enable retailers to maximise sales in the RYO category, which is now worth almost £2.6billion and growing 7% year on year. Launching at a competitive price point of £10.90 for a 30g pouch and £17.80 for a 50g pouch, JTI’s lowest priced rolling tobacco will also help retailers to capitalise on the increasingly popular Value RYO segment, which has gained 15% share since April 2015 (Nielsen June 2018).
Available across all channels in 30g and 50g pouch formats, the Kensitas Club RYO launch also aligns with recent trends that have seen an increased share for pouch formats and the 50g size.
Ross Hennessy, head of sales at JTI UK, said: “The re-launch of Kensitas Club earlier this year was hugely successful, and this latest extension to the range will allow retailers to capitalise on this sales momentum as well as tap into Scotland’s growing RYO segment, that is now worth an estimated £187 million. Value rolling tobacco now makes up 37.6% of RYO volume in Scotland and we are confident that the launch will provide retailers with a competitive product for the existing adult smokers in this segment and in turn drive incremental sales.”