Blue Dragon has relaunched its range of 10 Oriental ingredient products with the addition of Shaoxing Wine and Cooking Sake.
The whole portfolio benefits from improved recipes and contemporary packaging to ensure strong on-shelf presence. The relaunch is being supported by a marketing campaign including on-pack support and online activity.
Blue Dragon is hoping to set sales alight with the release of a new range of sticky sauces, designed to capitalise on the popular barbecue season. The sauces are available in four variants: Chinese BBQ, Char Sui, Peking and Teriyaki.