The new and improved Independent ice cream range comes in a range of formats, including one litre and 900ml tubs. Flavours include vanilla, Neapolitan, double chocolate and strawberries & cream, all supplied by R&R Ice Cream.
A one litre soft scoop tub is pricemarked £1, while the 900ml tubs carries a £2 flash. Costcutter claims that the range offers better margins for retailers and the newly designed packaging highlights the products’ quality.
Jodene Rogers, head of marketing for Independent, said: “We’ve relaunched our improved ice cream range now to help retailers capitalise on sales over key summer months, however ice cream is now a popular purchase for our customers throughout the whole year.
“Latest research shows almost 40% of take home ice cream and 30% of handheld ice creams sales are over the winter months. Own brand is a key driver of growth in the ice cream sector, which is why we’ve worked hard to produce a range that will appeal to customers and help our retailers drive sales and profits.”
Independent offers a range of quality, affordable products across all categories including fresh meats and vegetables through to household items and confectionery.