Cîroc Ultra Premium Vodka has announced a global partnership with Brazilian style icon, model, fashion designer and actress Alessandra Ambrosio.
Cîroc has partnered with Alessandra to share her experiences in the world of luxury celebration and culture: exclusive moments with Alessandra be will shared across Cîroc social media platforms throughout the year.
To coincide with this announcement, Cîroc has released an exclusive ‘On Arrival’ Alessandra photo as part of a series of three never-seen-before “iconic” images that will be released over the year. These photos will be supported with exclusive behind-the-scenes content that give a glimpse into intothe model’s ‘A-list’ life. The first image reveals Alessandra’s backstage preparations in ‘Hair and Make-up’ as she prepares to celebrate at a glamorous event.
Mario Testino said:“The ‘On Arrival’ campaign is about celebrating the greatest moments of your life, and shooting this campaign with Alessandra has been amazing. She has this quality that captivates everyone when she walks into a room. Alessandra is that person who captures the style and sparkle that Cîroc represents.”