Mondelēz International is bringing back its Big Win-Win campaign in 2025, exclusively offering both Independent retail and symbol stores - and their shoppers - the chance to win cash prizes together.
Lasting longer this year, the on-and off-pack promotion is running from the beginning of January to early July, inviting consumers to nominate their local shop to give them a chance to win a generous cash prize to match their own – tapping into Cadbury’s own spirit of generosity.
There are £100,000 of cash prizes up for grabs in total, and retailers have a chance of winning an incredible £50,000 worth of prizes alongside their shoppers, with 100 opportunities to win.
Shoppers simply purchase a participating Cadbury product, go online and enter their details along with the barcode and batch code, and if they’re a winner, they can nominate their local store to win too.
In a switch this year, five lucky retailers can win the chance to feature in a Cadbury social media campaign, dedicated to heroing retailers and recognising their hard work, thanks to an additional retailer competition hosted on Mondelēz International’s trade facing website Snackdisplay.co.uk. Stock prizes are also available, totalling £1,500.
The competition is signposted clearly on more Cadbury brand packs than ever, available across its full singles and duos range. Cadbury is also providing a comprehensive social media kit to support them. The campaign will be bolstered in depots with POS materials, and promoted to consumers through an impactful 360 media campaign, including digital, social media and PR to drive higher reach and attract more consumers than ever.
Olena Solodka, brand manager, at Mondelēz International, said: “We brought back The Big Win-Win campaign to thank retailers and shoppers for their support for Cadbury over the last 200 years, and to create an opportunity for them to enjoy winning together as members of their local communities.”
Winner of the 2024 competition, Gareth Cass, owner of Baxters Store in Dartford, said: “I was really surprised to win, it’s my biggest win from a big company. I put the winnings towards a holiday. Our store is the hub of our community, and The Big Win-Win helped our community engagement. I would recommend all independent retailers get involved.”
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