Cadbury has launched a multi-million pound marketing campaign for Creme Egg to celebrate its Olympics sponsorship. The campaign involves digital, PR and TV advertising, in which eggs are shown taking part in The Goo Games. The ads feature hurdles, diving, hammer, javelin and cycling events, and run until April. Creme Egg fans will also have the chance to compete against one another via the brand’s Facebook page.
tel: 08702 400 861