Cadbury has unveiled a new Christmas campaign encouraging families across the UK to become a Secret Santa.

The new festive TV advert shows people trying to deliver Cadbury chocolate, while using a Secret Santa disguise in an attempt to stay hidden.

The campaign launches during Channel 4’s Gogglebox on 9th November and will be run throughout this month and December.

Benazir Barlet-Batada, brand equity lead for Cadbury, said, “Christmas is a magical time of year that brings out that generous instinct that we believe everyone has inside them. Cadbury chocolate has been synonymous with a thoughtful gift throughout the years, so aligning with the ritual of Secret Santa felt like the perfect pairing for our new Christmas advert. We hope our new campaign encourages the nation to follow their generous instinct and become a Secret Santa this Christmas.”