Premium New Zealand wine brand Brancott Estate, from Pernod Ricard UK, has unveiled new packaging.
This comes in response to consumer desire to learn more about brand legacies and deliver stronger appeal at point of purchase. The new packaging pays homage to its brand home, showing Marlborough landscape and celebrating the iconic Brancott Vineyard, the site of the first Sauvignon Blanc plantings in Marlborough.
Toni Ingram, head of marketing wine & champagne at Pernod Ricard UK said: “Our new brand identity for Brancott Estate more strongly emphasizes the beautiful landscape and Red Shed that has nestled among the vines of Brancott Vineyard since the first Sauvignon Blanc vines were planted there in 1975. “The Red Shed is still the home of Brancott Estate today and this bold icon will appear across all ranges in the portfolio to help drive differentiation in the last three feet and increase sales for retailers to grow the category.”
The new look comes as sales of the Brancott Estate range are in strong growth (+15.3% by value).