Brancott Estate is continuing to celebrate its 40th anniversary with the launch of a new on-pack promotion.
The bottle neck tags and label will give the brand even greater standout and offer shoppers the chance to win one of 40 wine cabinets from Liebherr, worth £849, as well as a case of Brancott Estate.
This neck tag promotion aims to drive stand out at point of purchase in a highly competitive space. According to the brand, research shows that Brancott Estate’s primary audience want to know more about wine and how to store it properly. As a manufacturer of premium wine coolers, Liebherr’s products appeal to this audience and therefore offered a perfect partnership opportunity for the brand.
Launching at the end of February for four months, the ‘win one of 40 cabinets’ promotion is aimed at accelerating sales of Brancott Estate, with off-trade sales of Brancott Estate already growing by +13.3% in volume and +13.4% in value,(Nielsen).
Pernod Ricard UK head of wines & champagne Toni Ingram said: “It has been 40 years since the first Sauvignon Blanc vines were planted on the Brancott vineyard and this a great time to celebrate Brancott Estate’s fantastic achievements following another year of impressive growth for the brand in the UK.
“As the UK’s best-selling Sauvignon Blanc (Nielsen) and the first winery to plant Marlborough Sauvignon Blanc in 1975, we are confident our on-pack promotion will have great traction with shoppers.”