Booker is aiming to help independent retailers improve their wine sales with its new category guide.

The Exclusive Wine Range Guide includes information on the category and exclusive products that all guarantee retailers a minimum of 20% POR and covers great value entry level products through to sparkling wines for special occasions. 

Entry level wines start with at £3.50 with the new and exclusive Copper Beach range.  Other brands include Seven Tenths, Divine Fish Cape and Los Picos that have price points ranging from £4 through to £5.50. For special occasions both Prosecco and Pinot Rose Sparking are available at £8.

It also includes new planograms to help retailers sell more which covers three simple steps to ensure they have the building blocks to create the perfect wine fixture.

Steve Fox, sales director of retail, said: “By following our three simple steps of merchandising by colour, price and then brand we are confident retailers can increase their wine sales. We have been working really hard to improve our wine offer and these new and exclusive brands such as Divine Fish Cape, Crimson Finch and Seven Tenths, compliment the existing ranges such as Valencia.  Any retailer who needs any help with their wine offer can contact their local Booker branch who will be happy to help.”

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