Blossom Hill has added two new wine products in an effort to ‘revive the wine category’.
Blossom Hill Sun-Kissed Red and White wines are available with a promotional rrp of £7. The variants are designed to appeal to consumers who want fruitier styles of alcoholic drink and to attract new customers to the wine category.
The Sun-Kissed range features Blossom Hill’s new packaging which highlights the brand’s ‘fruitier wine taste’.
The range is being supported by in-store pos, sampling and TV ads as part of a £2.1m package.