Blossom Hill, the UK’s number two wine brand, has launched its biggest ever campaign, partnering with online beauty retailer Feel Unique to offer millions of pounds in free gifts to shoppers.
Nearly £16.6m worth of money off vouchers ands nearly 7million 20% off vouchers are available to win on-pack across 8.7m bottles of Blossom Hill throughout the campaign.
The promotional vouchers are on all bottles of the brand’s five biggest SKUs: White Zinfandel, Grenache Rosé, Classic Red, Classic White and Classic Rosé; it will also be running across all three variants of Blossom Hill’s new award-winning range of fruit wines: Blossom Hill Spritz. Thel three flavours – namely Elderflower & Lemon, Raspberry & Blackcurrant and Cherry.
This will be supported by a £2m through-the-line marketing campaign, with Blossom Hill returning to TV again following last year’s “Feel The Loveliness” campaign, as well as a significant media buy for out of home and digital.
The new TV advertising to support the campaign will run from 9 June.
The promotion launches this month, and will run throughout the summer until the end of August.
Feel Unique is Europe’s largest online beauty retailer – with over 20,000 beauty and fragrance products from over 500 leading brands, shipping to over 120 countries.
Each voucher will display a unique code, to be inputted into a Blossom Hill landing page on the Feel Unique website. This then reveals the prize the consumer has won.