Black Tower has revealed a new neck collar for its ‘B’ by Black Tower White wine bottles.
The new neck collars, available from this month, are designed to compel customers to nominate the unsung heroes in their lives to ‘B’ the company’s champion, for a chance to win a number of luxury prizes.
The winner will receive a weekend for two in London including a West End show and a case of ‘B’ by Black Tower wine, while four runners up will win a case of ‘B’ by Black Tower wine, while the winner’s nominator will receive three bottles of the product.
‘B’ by Black Tower (5.5% abv) combines citrus fruits, grapefruit, lemon and orange with pea and apple, and has an rrp of £3 per 75cl bottle.
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