Ben & Jerry’s has added new Greek-style frozen yogurt blueberry cheesecake offering to its range.
The new variant is available now in 500ml tubs with an rrp of £4.99 which retailers can buy in outers of eight. There are also 100ml tubs available with an rrp of £1.25.
Alessandra Salvo, brand manager for Ben & Jerry’s said: “We’re confident that by adding a new berry burst to our Greek style frozen yogurt range, we’ll drive interest from shoppers looking for great tasting alternative to ice cream.”
Ben & Jerry’s has also revamped its range of 100ml tubs which now carry a lower price of £1.25.
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