Ben & Jerry’s is hoping to excite ice cream fans this January with the addition of two new flavours for its Moo-phoria line-up.
Rolling into freezers nationwide, salted caramel brownie; and chocolate cookies & cream are both made with Fairtrade-certified ingredients and contain 124-132 calories per 100ml serving .
The additions join existing flavours, caramel cookie fix; and chocolate cookie dough, and are designed to give shoppers more low-calorie ice cream options. Each one has an rrp of £6.00.
Christina Dunn, country business lead for Ben & Jerry’s UK & Ireland, said: “Even though we’re known for our chunky and swirly indulgence, we want to show ice cream fans that they can make lighter choices without compromising on taste.
“We launched Moo-phoria to bring flavour euphoria to the ever-growing number of decadent dessert lovers that are looking for a lower-fat option [Kantar, MAT, 7 October 2018]. The range has been flying off shelves since the launch last year, so we’re excited to build on its success and give fans even more choice with two irresistible new flavours to enjoy.”
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