All Shook Up has announced that its Passion Fruit Martini and Espresso Martini cocktail cans are now available to convenience retailers.

The previously Tesco-exclusive skus, first launched in April, have an rrp of £1.49 and an ABV of 4.5%. Each 250ml drink contains fruit alcohol and vodka mixed with natural flavours to give a silky-smooth taste.

The design of the Martini cans are also targeted at those consumers who are looking for an alcoholic refreshment at a party, picnic or to enjoy in the comfort of their own home. 

Thomas Bennett, trade marketing controller at Global Brands, said: “Shoppers want more variety and innovative alcoholic RTDs. There is a gap in the market for a fun, easy to drink canned cocktail, which we have tapped into to help unlock growth for our customers.

“RTS cans are a growing trend, providing retailers with a strong opportunity to drive sales. Canned cocktails meet this consumer demand for flavour and convenience. Shoppers want home-serves that are easy, but don’t compromise on quality or taste. All Shook Up was created as a product that not only tastes good but has the aesthetics to match.”

 

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