More alcohol news

Kronenbourg Cantona

Eric Cantona returns to Kronenbourg packs

12 Jun 2017

French football legend, Eric Cantona, is once again gracing packs of Kronenbourg 1664.

Absolut Mixt

Absolut adds Mixt to ready-to-drink category

07 Jun 2017

Absolut is entering the ready-to-drink (RTD) market with a range of premium premix cans: Absolut Mixt.

Smirnoff Pride

Smirnoff sponsors Pride with #chooselove campaign

02 Jun 2017

Smirnoff is standing up to online prejudice with its #chooselove campaign, during Pride season (June 24 to July 9).

Malibu summer campaign

Malibu returns to TV for summer campaign

01 Jun 2017

Malibu is returning to TV screens for the first time in four years with its ‘Because Summer’ campaign.

Live the Hooch life

Hooch launches #HOOCHLIFE campaign

01 Jun 2017

Hooch is launching a multi-channel campaign encouraging shoppers to “live the Hooch life”.

Team Mark Cavendish

Amstel Bier assembles Mark Cavendish cycling team

31 May 2017

As part of its sponsorship of Prudential RideLondon, Amstel Bier has assembled a cycling team of men all called Mark Cavendish, coached by the famous cyclist himself.

Desperados festival pack

Desperados sales heat up with festival promotion

30 May 2017

Sales of Desperados are set to heat up this festival season, with a new on-pack promotion.


HappyDown puts cocktails in cans

24 May 2017

HappyDown is a new range of natural sparkling cocktails in cans.

Strongbow on-pack promotion

Strongbow gives away festival prizes

24 May 2017

Strongbow is offering shoppers the opportunity to win thousands of festival-related prizes.

Friels mini kegs

Friels cider mini kegs roll out for summer

19 May 2017

Friels Vintage is being put into mini-kegs ready for summer parties.


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