AB InBev relaunches Bass pale ale

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AB InBev has announced that it will reintroduce its historical sku of Bass pale ale to the UK market.

The 355ml bottle (5.1% abv) is brewed at AB InBev’s brewery in Samlesbury, Lancashire, and will be available through select retailers and pubs from December.

AB InBev is looking to bring the historical brand back to the UK to invigorate the premium ale category. Bass is a dry and creamy pale ale, that contains tasting notes of malt, caramel and light pine hops.

An AB InBev spokesperson said: “Bass is a pale ale pioneer and we can’t wait to reintroduce shoppers to this historic brand, whose name lives on as a hallmark of great-tasting beer.

“The pale ale category has many good players, but Bass is the only one who can say that it has been on board the Titanic, flew on the Concorde and embarked with Shackleton to the ends of the earth.”

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