An advert for Wrigley's Extra Fusion chewing gum had the most impact on Convenience Store readers in a survey conducted in September 2007.
The AdQ survey of advertising effectiveness assessed readers' recall of advertisements in a single issue of Convenience Store. Extra Fusion, launched in June last year, was rated the most memorable. Tony Hawkes, associate publisher of Convenience Store, presented The AdQ Gold Award to Andrea Smith, Wrigley's customer communications manager.
A new AdQ study will be carried out this September.