Landmark Wholesale is to extend its support programme beyond its Hot House retailers by offering educational advice at depot level.
The decision comes after figures revealed that while Hot House retailers' sales of best sellers per category are up by nearly 25% on last year, the average independent retailer's core range sales increased by just 3%.
Retailers who join Landmark's Hot House development programme receive industry-compiled planograms outlining the best sellers in each category as well as a core range promotional programme.
The wholesaler says that while core ranges are often flagged up in depots by rack-edge labelling, it wants to increase retailer awareness of the importance of having top-sellers in stock.
Landmark's retail controller Raj Krishan said: "Working with the Landmark membership, we are looking to trial some educational tools, giving all retailers easy access to vital sales-enhancing information."