About 50 new lines will be launched under the 'Good Value' label in 2009, including prepacked bacon, ham, cheese, apples and tomatoes.
Recommended retail prices include 99p for a 250g pack of bacon, 89p for a six-pack of apples, 45p for 1kg of carrots and 82p for a carton of six eggs.
Musgrave Retail Partners managing director Phil Smith said: "Our new range of 'Good Value' products responds to consumers' needs in the current economic climate."
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