Jacksons has started television advertising for its Shop Scan Save mobile phone voucher scheme.

The initiative gives shoppers exclusive deals through a unique barcode sent to their mobile phones.

The TV adverts, screened in the Yorkshire Belmont region, show actual customers using their phones to get discounts in Jacksons stores.

More than 2,000 shoppers have signed up to the scheme, which is available at 35 stores in the Hull area.

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