The website, www.todaysplanforprofit.com, is designed to further the reach and resources available through plan for profit. Research by HIM shows that the average independent retailer uses the internet 3.1 times a week, with 23% of that time spent looking for product information. Today’s Group hopes the new site will help it tap into that 23% of the market by offering a comprehensive online package.
The website has been designed to provide a one stop retailers advice guide, with information covering best-selling ranges, new product launches, seasonal advice, a comprehensive events calender to help plan promotions and a pos generator.
Raj Krishan, Today’s Group retail development director, said: “The plan for profit website is a logical progression for us. More people are IT literate these days and use the web for a variety of business reasons, and by launching this website we’re opening up the plan for profit service to an even wider audience and making it more easily accessible.
“We believe that online provides the future of retail education and a great opportunity to communicate with retailers who embrace technology.”