Nisa is reporting strong growth from its own-label range Heritage in the third quarter and during the festive period.
Value sales grew by 11.2% compared to the same quarter in 2014-15, with volumes up by 7.7%. For the 10 weeks up to Christmas, sales were up by over 23% in value and 16% in volume.
The Heritage brand was relaunched in 2014, and the portfolio now comprises 800 lines across the core range and sub-brands Heritage Pantry and Heritage Gourmet.
Brand manager Erin May said: ““We’ve been delighted with the performance of Heritage since its relaunch. It continues to grow in popularity and sales on a week by week basis.
“Christmas sales were particularly strong driven by the increase in product quality and a more premium look and feel, meaning consumers were more inclined to buy Heritage for the important feasting occasion.
“The Heritage range is one of Nisa’s key USPs, suitable for both symbol retailers and those trading through Nisa’s independent and specialist business unit. We hope 2016 will prove a successful year for Heritage, with a big push to drive brand awareness and sales.”