HALEWOOD INTERNATIONAL is investing in a major media campaign for its Tsingtao Chinese beer.

● The beer will be marketed to coincide with Chinese New Year on January 26.

● The company will spend £750,000 sponsoring celebrations in London, Newcastle, Birmingham and Liverpool.

● Retailers who buy five cases of Tsingtao will receive a free point of sale and glass kit.

TEL 0151 480 8800