Following the success of Spar’s Shop and Win in 2014, the campaign is set to return this September to reward even more shoppers.
This phase of the shopper marketing drive will see more than 100,000 prizes worth over £150,000 up for grabs, including the grand prize, a brand new Vauxhall Viva.
Thousands of daily prizes comprise of luxury hotel breaks, fashion vouchers, £100 cash rewards and mobile vouchers from partner brands including Galaxy, Tropicana, Pepsi and Nature Valley, plus a number of award-winning Spar brand lines.
New to the campaign this year, shoppers can also earn Spar Digital Stamps to claim additional rewards throughout the campaign and thus further drive loyalty.
The campaign will be backed up by a range of pos and visuals, as well as digital and social media support. There will also be rewards for retailers for in-store implementation and redemption rates.
Last year’s Shop & Win saw a total of 300,000 entries and over 40,000 mobile vouchers redeemed in-store
Andy Burt, Spar UK senior marketing manager, said: “The Shop & Win campaign has not only allowed Spar to increase basket spend and encourage a younger consumer to start shopping with Spar, but has also been widely supported by our independent retail estate.”