Spar is set to return to TV after a four-year absence as part of a £5m national multi-media campaign.
Kicking off in October, Spar’s new campaign will celebrate its convenience and champions its value, product ranges and fresh produce, while reinforcing its attachment to local communities.
The campaign will begin with a 40 second brand-building advert and sponsorship of Lorraine on ITV, which will continue until the end of the year.
“The campaign is a significant milestone for our business and we are delighted to be working in partnership with two leading agencies to help us create a powerful and effective campaign,” said Philippe Rondepierre, Spar’s head of marketing.
“There is an enormous amount of warmth towards the brand, which we would like to communicate. Spar is customer-driven; we understand and listen to our customers’ needs, and are continuously striving to give them what they want and to deliver the very best service. This campaign will bring our There for You strapline to the fore.”
Spar is the UK’s most trusted convenience store chain and is used by almost a third (31%) of UK shoppers, according to research from Live & Breathe.