Spar’s annual wine festival is back for a fifth successful year, offering award-winning wines from just £4.
This year’s festival will feature over 80 deals across Spar’s wine portfolio until 7 May. Both Spar wines and branded wines involved in the promotion are at round pound promotional price points to encourage purchase and help drive sales.
The festival will be supported by Spar’s national TV campaign in April, with key lines featured on a 20 second TV advert, which will highlight the promotional prices of £4, £5, and £6.
The promotion will also gain exposure through consumer press, the Spar website, Facebook and Twitter, as well as in-store pos.
Chris Lewis, Spar’s licensed trading director, said: “By offering the wines at round pound price points, our retailer can show customers the great value they provide, while highlighting our extensive, award-winning range.”