Spar is rolling out a full range of spooky digital content this October to help shoppers prepare for Halloween.

In the run up to Halloween, Spar will be launching digital content on its site for shoppers to engage with.

The website will offer consumers a combination of games and craft making tutorials such as “Tricks and Treats” arts and crafts to make with kids, and “How to make the perfect Halloween pumpkin” with a Pumpkin Masterclass video on its site.

There will also be a combination of quick and easy how-to guides, videos and quizzes to engage kids and adults alike this October 31st, with content such as Halloween costume fixes and a quiz: “What movie should you watch this Halloween?”

Also available for retailers is the Spar brand Halloween range of sweets and drinks, perfect for ‘trick or treaters’, and POS with themed design and colours. Deals will run on brands such as Robinsons, Haribo, Cadburys, Doritos, San Miguel and a range of Spar brand products to help retailers boost sales during this popular event.

Spar radio will feature themed sound effects and Halloween music.

Laura McNally, Spar senior marketing manager, said: “Our Halloween digital content and in-store materials are designed to create lots of fun and energy around the event, which is now a very widely celebrated occasion. It will also help us to drive sales for our retailers by making consumers aware of key deals in store.”