Spar has revamped its own-label range with a host of new products aimed at lunchtime and outdoor summer eating.

Some 150 new skus have been introduced, comprising 57 new lines and 93 product upgrades, making it Spar's single biggest own-brand launch. The changes include recipe improvements and more attractive packaging across the entry point Extra Value range, the standard range and a new premium brand, Our Very Own.

Most of the new lines are fresh and chilled, such as bbq meats, salads, sandwiches, pasties and heat-to-eat lunchtime pots.

New TV advertising kicks off in July as part of a £2m campaign which also includes radio, press and in-store activity. Further bursts are set for September, October and spring 2010.

Spar UK marketing director Susan Darbyshire said: "Spar has a big opportunity to increase customer spend, loyalty and store visits through own brand."