Spar UK has annoucned it has signed a three-year deal to sponsor British Athletics, which will see the group offer wide-ranging support until the end of 2020.
As part of the agreement, Spar will become the title partner of the British Athletics Indoor Championships for the next three years with the 2018 event taking place in Birmingham on February 17-18.
Spar will also act as events partner at a number of events including the Müller Anniversary Games, Birmingham Diamond League and Müller Indoor Grand Prix. As part of the deal, the group will supply meals for the entire athletics workforce, including volunteers.
The sponsorship between British Athletics and Spar will be promoted across the group’s network of 2,700 UK stores.
SPAR UK’s managing director Debbie Robinson said: “Spar has a proud tradition of supporting athletics and we are delighted to reignite our relationship with British Athletics. We hope that by working together we can help the current crop of athletics stars on the road to Tokyo, as well as discover future local talent in the communities our stores serve.”
British Athletics chief executive Niels de Vos said: “We are delighted to welcome back Spar to the athletics family for the next three years and we look forward to working with them as we aim to build on the success of 2017 both on and off the track. As demonstrated throughout 2017, there is huge support and enthusiasm from the British public for athletics and partnerships like this one reflect that and the strong position the sport finds itself in as we build towards Tokyo 2020.”