Spar and Nisa have launched digital campaigns for Christmas, offering their shoppers the chance to win unique prizes.
Spar has a new Christmas section on its website, www.spar.co.uk/christmas, which includes a virtual ‘Build a Snowman’ game targeting mums and kids, with the chance to win two annual cinema passes, a Whether’s hamper, Mars Selection Boxes and Princes Snowman Marshmallows.
The ‘There for Christmas’ section also brings customers a selection of cocktails and delicious winter warming recipes such as traditional sausage casserole, beef stew and sticky toffee pudding – with all recipes exclusively created for Spar. It also includes unique festive cocktail recipes like Christmas Cookie Vodka Orea Shake.
Spar Facebook and social media pages will also communicate a range of Christmas deals and competitions offering shoppers prizes including an iPhone 6, a winter survival kit, DVDs, and more.
Nisa is running an online campaign for one winner, and a friend they nominate, to win a ’Nisa Christmas’ for their families.
The prize includes a 32” Samsung Smart TV, a Blu Ray Player & DVDs, a Christmas tree and decorations, a £500 donation to a local charity of their choice and a huge hamper full of food and drink, for each of the winners, thanks to the support of many suppliers.
The campaign, which will run on Twitter from 24 November to 14 December, asks its followers to nominate a friend to win by tagging them in a tweet, using the hashtag #NisaXmas and a sentence about why they deserve to win a Nisa Christmas. This will be supported by a dedicated webpage, which can be found at www.nisalocally.co.uk/nisaxmas, as well as instore marketing material in members’ stores.
Speaking of Spar’s campaign, Laura McNally, Spar marketing manager, said: “Aimed at a target market of 20-44 year old women, the Spar UK digital strategy forms a key part of the overall media plan.
“Digital is an excellent way to engage with a younger audience. Our new Christmas content will be off particular interest to young party goers and Mums with kids, key segments of our target market. It’s great to see shoppers sharing all the new website content on their Facebook and Twitter pages.”
Becky Slingsby, Nisa’s social media executive, said: “This campaign truly looks to change Christmas for two Nisa shoppers by providing them with a hamper which is perfect for sharing, and all the trimmings they need to make their Christmas sparkle. We really value our consumers and wanted to use this as a way to thank them for all their support throughout the year.”
“We have been overwhelmed by the response so far on Twitter with and it was fantastic to see #NisaXmas trending yesterday afternoon after only a few hours of being live.”