Simply Fresh to move in to University of Surrey

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Simply Fresh is set to take over the operation of the University of Surrey’s 5,000 sq ft on-campus store after joining forces with catering contractor Chartwells.

The symbol group, which was chosen by Chartwells to be its c-store partner for the university, will overhaul the existing store, which serves a 14,000-strong student population.

The refit will see the introduction of a far larger range of fresh, chilled and healthy options and multiple till points, including self-serve tills to reduce waiting times.

In addition, the store will include a Simply Fresh Kitchen and deli, including a fresh salad bar and cold pressed juices and hot options including stone-baked pizzas and wholesome hot meals.

Customers will have access to a dedicated app to enable them to collect loyalty points, give feedback and also take part in tailored special offers.

Davinder Jheeta, creative director of Simply Fresh, said: “We’re delighted to have been chosen by the University of Surrey to operate its 5,000 square foot on-campus store. Students are becoming increasingly discerning in the brands they’ll buy and the foods they’ll eat and our ethos of best of British products and healthy eating, all at an affordable price, was well received by the University’s decision making panel.”

Dev Dhillon, retail director for Chartwells, said: “Our insight shows that students are demanding much more than basic convenience from their onsite facilities.

“The Simply Fresh offer will transform the student experience by significantly expanding the food offer, with a focus on freshness, introducing a bigger selection of ethnic foods to appeal to international students and through new innovation such as the smartphone app and self-service till-points.”

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