His wholesaler, Smith's in Plymouth, says Threshers can sell them at whatever price it likes. Smith's isn't providing a sale or return service to Threshers.
David Daniel, director at the National Federation of Retail Newsagents (NFRN), told me: "We come across this often. If it's any consolation to the retailer, this policy is generally short-lived with the mults and chains. It usually lasts only a few short weeks. It's just not sustainable. After all, they are all in business to make money."
And, as further solace, I would say to Malcolm that Threshers is also having to meet the minimum entry level for sales and so is already subsidising Smith's.